Shower Gel Analysis

In the text, the writer immediately makes it personal to the reader through the introductory sentence; 'the blooming man in your life'. The personal pronoun 'your' immediately assumes that the user has a partner and as a reader, you get a clear sense of the demographic they're going for; women in long term relationships who are typically married. The writer uses the intensifier 'blooming' to describe the man to intensify and add emphasis to his role, this is in order to live up to the generalized stereotype that men are useless when it comes to being organised and keeping the house clean as that is typically always going to be the woman's role. The adverb is also used as a replacement for a curse word, therefore conveys emotion, so the specific lexis has been used to make it appropriate and appeal to it's demographic which are middle aged women. It has been been used repeatedly throughout the entirety of the text to reinforce the intensifier's negative connotations, as it continuously slates the male for carrying out simple, everyday tasks that could easily be mistaken by either gender. This creates the impression that the text was written from a female's perspective because of the misandristic connotations it portrays.

The writer again uses repetition when using interrogatives 'oh, and aren't those his blooming pants behind the door? why can't he just put them in the blooming laundry basket?'. This is also an example of synthetic personalisation as the writer is trying to create scenarios that are relatable to their intended audience, as leaving things lying around is a result of all the hard housework a woman do therefore use it as an excuse to complain about the actions of a man. Additionally, the final statement at the end of the text 'we only want you for your body' emphasises the unhealthy dynamics of a typical relationship as the shower gel is using it's product's platform to practically ask for the same thing men are expected to only want from a woman, their body. This shows how women are objectified in all aspects of society and despite there being gender equality progress in comparison to previous years, this shows that prejudice against women is still a regular occurrence in modern day.